What’s In a Meme?
Meme, Is It More Than A Repetitive Expression of Ego?
Perhaps, if it was MeMeMe that might be true.
According to what we find in Wikipedia, a meme is defined as: “A meme (/ˈmiːm/; meem) is “an idea, behavior, or style that spreads from person to person within a culture” A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena….”
So, it sounds like Meme’s have been around for a long time but never labeled as such. In fact, I’m quite sure that I’ve received several Meme gestures in my over 50 years and I know that I’ve passed on a few in that time as well. (In fact I think that I was ‘memed’ recently while driving a bit slower than my fellow drivers could appreciate.)
Of course that is probably not what is originally intended by the term, Meme. Let’s face it, those type of gestures and cultural ideas haven’t changed much over the years. What seems to be intended by the coining of the term is the sort of expressions that become viral and change with the telling in more or less meaningful ways. Their ultimate expression of a meme is the result of selective processes that the market imposes on ideas.
A Meme is actually an important marketing tool.
Some marketers are expert at creating and disseminating memes. They research the current ‘buzzwords’ and wrap a sales letter around them.
The real power of using a meme is to take what is already popular and add something to it that makes it go viral. For instance, you can find a public domain picture of someone or something that is already well known or popular, Add a little quotation to it and then post it where it wll be seen and commented on.
One place that you can do this is memegenerator.net. However, you can also do this with any of your own pictures. You just open it in preview or another editing program and add your own caption.
In short, a meme is a channel to entertain, capture attention and make people who like your perspective aware of your brand. This is one way you can build a responsive list, not just a lookey-loo list.
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Keep Learnin’ to Keep Earnin’